I have a vision of a world where we don't continue down senseless paths, where we care for … - Sam Branson

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I think my most important advice is to understand what are the foundations of a healthy democracy and how we have to engage in citizenship continuously, not just when something upsets us; not just when there's an election or when an issue pops up for a few weeks. It's hard work.

Sam Branson

I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.

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I believe the medium of film is one of the most powerful tools in the modern era to create positive social change. It has the ability to put big, complex, and controversial subjects across in an easy-to-understand and digestible form. It has the power to change someone's perspective on the world in a very short space of time - film has the power to change the world itself.

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Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

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Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

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How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

People, Reach, Risk, Risks, Subject, Trying

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

Drug, Join, Real, Success, Tables, Walk