From working with Ralph Lauren, I started to understand what it meant to build a brand. There were … - Simon Spurr

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Actually, Keke is my nickname. When I was little, my sister was about four years old, and she had an imaginary friend named Keke. And she wanted my name to be Keke.

Simon Spurr

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

Achieve, Brand, Meant, Shirts, Thinking, Times

Same Author Quotes

I'm not sure that being a man in the fashion industry has any advantage over being a woman. Why would it?

Advantage, Fashion, Industry, Men, Not Sure

To make a perfect t-shirt is hard - all you have is white cotton and fit. that's where experience comes in.

Perfect, Fit, Hard, Make

I like to think of us as a more European-fit American brand, and invariably, when you go to Savile Row for a suit, you'll find that the suit fits you like a glove. That's how it should fit: form to your body. Especially here in the States, men have to really understand the importance of that fit. If I'm dressing a friend, I'll usually give him a size down from the one he's asked for; he'll think it's too small, but after a while he gets it.

Asked, Brand, Friend, Giving, Men, Thinking

What's great is that there are a lot of brands - like Thom Browne, Michael Bastian, and Rag & Bone - but they're all doing their own thing. That's what's important: to remain true to your own DNA.

Important, Bones, Thom, Browne, Michael, Brands

With Spurr, I like to think we're a modern, European-influenced brand that does luxurious, handcrafted, and wearable pieces.

Thinking, Modern, Like, Pieces, Handcrafted, Wearable