Extrinsic reading rewards may not be necessary and may backfire.
If you push too much for somebody that everyone knows is your friend, and that you've worked with before, it can backfire.
You know that saying 'A little knowledge is a dangerous thing'? That's so true of positive psychology. Our latest research tells us that the pursuit of happiness is a delicate art. Certain approaches to seeking happiness are now known to backfire, whereas others are effective.
You make choices and sometimes they're good and sometimes they backfire. The most important thing is to be brave, forgive yourself when you do something stupid, and allow yourself to move on.
I got a lot of grief from my teammates about that. It might backfire on my mom. Hopefully, my brother will have another chance somewhere down the road.
When you're winning games, everyone thinks everything the manager says and does is fantastic. Then it goes the other way, and those earlier criticisms of players can backfire.
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
