Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.
Relevance is a search engine's holy grail. People want results that are closely connected to their queries.
Query: How does the never to be differ from what never was?
A lot of the letters that are coming in - a lot of them are queries or comments - are one sentence long. . . These are from Twitter. And if you look at the nature of those one sentence letters, most of the time it's something that came to somebody's mind - somebody walking down the street had a thought and sent it out. If they thought about it for two minutes they would not have sent it.
It's not a query of staying wholesome. It's a query of discovering a illness you want.
As any editor will tell you, startling newsroom revelations are generally met with queries about where the information came from and how the reporter got it. Seriously startling revelations are followed by the vetting of libel lawyers.
No research will answer all queries that the future may raise. It is wiser to praise the work for what it has accomplished and then to formulate the problems still to be solved.