Much like great products, great content will only find the best people to love it if it's leveraged well.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
I never wanted to be famous or get any sort of recognition for my person or my personality; it has always been for my work. There's something that bothers me intrinsically about social media, but it's just expected of you now. It's almost part of your contract. But that's not what I'm selling. I don't want to sell anything.
Social media is like crack-immediately gratifying and hugely addictive.
Twitter marketing in 4 words: Listen. Learn. Care. Serve.
Social Media has now become a part of our culture - you are either a part of it, or you ignore it.
When I am abused online I take snapshots for evidence, I report it to the social media platform and I ban the abuser. If I am threatened with violence I report the abuser to the police. It is vital to remember that threatening violence online is just as illegal as it is offline. Know your rights and the reporting procedures of any online platform you use.
Strategy is not focused on ROI, but on winning.
Any employer is going to look at your social media before they hire you. Why aren't we doing that when we screen people coming into the United States?
What TV was to John Kennedy, Facebook is to Obama.
What's the ROI of your Mom?
When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.
If on social media there is rampant offense over Donald Trump saying "We got some bad hombres out there," then Trump becomes a reprobate again, a sexist, a bigot, a misogynist, all of these things, 'cause we got some bad hombres out there.
Where do most go to complain about a companybrand? TWITTER. Conversations are happening whether you are there or not.
You have to get a great headline to attract attention in your blog - it's about the lure - not the rod.
Nowadays we can sidestep traditional media with social media and technology that allows us to become citizen journalists, to fight against injustice by showing what's shamefully going on.
Something I do love about social media is how you can expand your idea. You can make an extension of your art as opposed to just using it for promotion.
Neither privacy nor publicity is dead, but technology will continue to make a mess of both.
One of the reasons I don't do social media is that I like the feeling that if somebody asks me for a picture on the street, I don't have to say yes.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.