Typography is the craft of endowing human language with a durable visual form.
I don't think that success is the premise to what is good or bad.
For me, typography is a triangular relationship between design idea, typographic elements, and printing technique.
Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I didn't like them.
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.
Legibility, in practice, amounts simply to what one is accustomed to.
Short attention span is the new avant-garde. Everyone complains that we can no longer intake huge chunks of text. I find that a reason to celebrate. It's something that has deep roots in modernism, stretching from the Futurists' use of typography to Pound's use of ideograms to concrete poetry. David Markson feels particularly relevant now. Twitter is the revenge of modernism.
All the old fellows stole our best ideas.
By the year 2000 every secretary will have a favorite typeface.
Malevich, Lissitsky, Kandinsky, Tatlin, Pevsner, Rodchenko. . . all believed in the social role of art. . . Their works were like hinged doors, connecting activity with activity. Art with engineering; music with painting; poetry with design; fine art with propaganda; photographs with typography; diagrams with action; the studio with the street.
I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.
Discipline in typography is a prime virtue. Individuality must be secured by means that are rational. Distinction needs to be won by simplicity and restraint. It is equally true that these qualities need to be infused wiht a certain spirit and vitality, or they degenerate into dullness and mediocrity.
It is freely admitted that this "testing" is far from ideal and could even be described as anecdotal.
By all means break the rules, and break them beautifully, deliberately and well.
Typography is what language looks like.
You can do a good ad without good typography, but you can't do a great ad without good typography.
Typography is a hidden tool of manipulation within society.
Typography exists to honor content.
Descriptive anatomy is to physiology what geography is to history, and just as it is not enough to know the typography of a country to understand its history, so also it is not enough to know the anatomy of organs to understand their functions.
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
