The effective exploitation of his powers of abstraction must be regarded as one of the most vital activities of a competent programmer.
Changing people's habits is very expensive
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Platitudes and generalities roll of the human understanding like water from a duck
I think you have to be what you are. Don't try to be somebody else. You have to be yourself at all times.
Only one endowed with restless vitality is susceptible to pessimism. You become a pessimist-a demonic, elemental, bestial pessimist-only when life has been defeated many times in its fight against depression.
Used titanium hunting knife: sixty-three dollars. Value: priceless.
What good is inspiration if it's not backed up by action?