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Here's a memonic device that I feel teaches how we can properly cope with failure. Forget about your failures; don't dwell on past mistakes Anticipate failure; realize that we all make mistakes. Intensity in everything you do; never be a failure for lack of effort. Learn from your mistakes; don't repeat previous errors. Understand why you failed; diagnose your mistakes so as to not repeat them. Respond, don't react to errors; responding corrects mistakes while reacting magnifies them. Elevate your self-concept. It's OK to fail, everyone does; now how are you going to deal with the failure

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Jeff Thull

Customers are wrestling with mission-critical decisions, evaluating solutions that all sound the same, and struggling to achieve the value they expect, when experience has shown them that far too many solutions come packaged with a high degree of risk and a low probability of success.

Critical Decisions, Customers, Risk, Struggle, Struggling, Wrestling
Same Author Quotes

The business of selling is not just about matching viable solutions to the customers that require them. It’s equally about managing the change process the customer will need to go through to implement the solution and achieve the value promised by the solution

Business, Matching, Needs, Promised, Selling, Solution

When selling, never answer an unasked question.

Answers, Selling, Question, Answer, Unasked
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