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I have been through the stages of disbelief and shock, to anger and ultimately grief over the loss of the family I so badly wanted for my children.

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Sergio Zyman

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

Clear, Consumers, Image, Mind, Needs, Want
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The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Marketing, People, Purpose, Reason, Sole

Selling more stuff to more people more often for more money more efficiently

Efficiently, People, Selling, Selling More, Stuff

A brand is essentially a container for a customer’s complete experience with the product or company.

Brand, Brands, Company, Customers

If you don't keep giving customers reasons to buy from you, they won't

Buy, Customers, Giving, Keep, Reason

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

Focus, Home, People, Telling, Waste
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