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There's a wonderful old Italian joke about a poor man who goes to church every day and prays before the statue of a great saint,'Dear saint-please, please, please. . . give me the grace to win the lottery. ' This lament goes on for months. Finally the exasperated statue come to life, looks down at the begging man and says in weary disgust,'My son-please, please, please. . . buy a ticket.

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Joel Spolsky

The secret of Big Macs is that they're not very good, but every one is not very good in exactly the same way.

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Listen to your customers, not your competitors.

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Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.

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Every day that we spent not improving our products was a wasted day.

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