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For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.

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Greg McKeown

I think we’ve been oversold the value of more and undersold the value of less.

Think, Thinking, Undersold, Value, Values, Weve
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Essentialism is not about how to get more things done, it's about how to the get the right things done. It doesn't mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.

Energy, Making, Mean, Order, Possible

Essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.

Give, Giving, Matter, Saying Yes, Trying, Yes

The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be able to have multiple “first” things.

Bend, Language, Reality, Talking, Years

Take a deep breath. Get present in the moment and ask yourself what is important this very second.

Breath, Deep, Important, Moment, Moments, Take A Deep Breath

The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the non-essentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

Approach, Choices, Execution, Lying, Mean, Vital
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