At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
I have a friend who is a juggler. If I'm at his house, I don't like to take food from him, if it's in threes. He has three apples left, I guess I can't have one. I wouldn't want to screw up his practice routine.
At the Apple store, the people waiting in line for the iPhone 6 were trampled by the people waiting for the iPhone 7.
If art depended on content, then one painting of an apple would be as good as the next one.
People seem to be having these awesome sex lives and I'm just trying to find a life partner to go apple picking with. What's wrong with me?
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.
Eighteen luscuios scrumpitous flavors, Chocolate,Lime and Cherry Coffee,Pumpkin, Fudge-Banana, Caramel Cream and boysenberry. Rocky Road and Toasted Almond, Butterscotch,Vanilla Dip, Butter Brinkle, Apple Ripple,Coconut,and Mocha Chip, Brandy Peach and Lemon Custard. Each scoop lovely. smooth and round. Tallest cream cone in town lying there on the ground.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Prohibition didn't work in the Garden of Eden. Adam ate the apple.
To me Art's subject is the human clay, And landscape but a background to a torso; All Cezanne's apples I would give away For one small Goya or a Daumier.
So if you're rooting around for something to eat, grab an apple while you're looking, and usually by the time you're finished eating it, your hunger will have been sidelined; it's crowding out at its best!
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made. . . "
I am doomed to an eternity of compulsive work. No set goal achieved satisfies. Success only breeds a new goal. The golden apple devoured has seeds. It is endless.
As an apple is not in any proper sense an apple until it is ripe, so a human being is not in any proper sense a human being until he is educated.
The fruit is what really matters, not how gnarly or beautiful the apple tree is.
Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.
Steve Jobs came back to Apple in 1997 - the iPod came out 4 years later. 3 years after that is the first time his market cap grew. It took 7 years.
Okay, it was the Tree of Knowledge. "You eat this apple; you're going to be as smart as God. " We can't have that.