It's nice to be important, but more important to be nice. You don't know who your top customers will be five years from now or where you will be in 10 years. You may have a fancy title, but you will always need help from the people around you.
There's only one thing that matters, CUSTOMER SATISFACTION
Always treat your employees exactly as you want them to treat your best customers.
If I'd listened to customers, I'd have given them a faster horse.
Your best customers are worth far more than your average customers.
Listen to your customers but don't (always) believe what they say-they know even less about the future than you.
I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it. . . I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it. . If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.
Even at legal brothels, sex workers have very little power and control over their workplace. They might have power with their customers on a case-by-case basis in terms of what they want to do and not do, but they don't necessarily have a lot of power in how that business operates. There's this presumption that sex workers are broken people, so how could they engage in something like workplace democracy? How could they even have demands?
We can collaborate with a Netscape employee or partner who's halfway around the world. We can distribute information and software to customers and shareholders, and get their feedback.
Your customer is anyone who depends on you, or who you depend on for success.
Your profits reflect the success of your customers.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
When something online is free, you're not the customer, you're the product.
I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.
Your company's most valuable asset is how it is known to customers.
How well you tell your story determines how well your customers tell your story.
Your customers are the customers of other brands who occasionally buy you.
There is one other business where the customer is always wrong and that's the media.
Preparation is good, but customers need results.
The culture industry not so much adapts to the reactions of its customers as it counterfeits them.